The consumer goods industry is highly dynamic and ever-changing. New products are launched every day in the consumer electronics sector. The demands of consumers are rapidly-increasing and companies are using state-of-the-art technologies to stay in the game. Organizations in this space are continuously reaching out to the Millennial while grappling with a world of changing brand loyalties, cross-channel conflicts and digital influences.

To make the most of this fiercely competitive scenario, product companies are forced to find solutions for the current challenges in increasing R&D efficiency, reducing the cost of product engineering, addressing consumer demands from various geographies and introducing unique products that are up to date with emerging technologies.

Flexible and reusable design is one of the key approaches to address the challenges that arise from this competitive marketplace. Product manufacturers are constantly looking to re-vitalize older products with value engineering, single design and subsequent deployment on multiple form factors to effectively reduce the costs and time to market.
e-Yantrik's dedicated practice to this domain offers complete product life-cycle services to consumer product companies. The practice comprises of a highly skilled engineering team with ample experience in extending complete R&D support and product life-cycle services. The team has successfully leveraged its deep domain knowledge, technical competency and mature processes along with a efficient delivery model to deliver end-to-end solutions and services to a host of clients across the consumer durable value chain